Right at the source. Right for every reader.
What we do
product seam is a commerce-centric ETL solution for retailers in Australia and New Zealand.
We make each product’s data right, then make sure every tool and reader gets it in the right shape.
Foundational principles
Speed
The easiest way to lose a loyal customer is to show one price on the collection page, another on the product page, and then tell them it’s out of stock, all because your systems took too long to update.
Reliability
Ever started a campaign, then spent half the night fixing things as they fell apart? Yeah, us too.
Observability
You can only trust a stack when you know what happens, where and when. We make sure you see every step of it, from extract to operate.
- 01 Volume Before: missing After: 200 ml
- 02 Skin type Before: “n/a” After: Dry, sensitive
- 03 Category Before: 3 systems disagree After: Face moisturiser
Nothing looks broken. That’s how it costs you.
Every field is filled in, and two of them disagree. Nothing raises an error; every tool that reads them passes it on.
Shoppers
On your site
83%
of online shoppers say they’d likely leave a page missing what they want to know.
TryRead your top page as a stranger.
Anything left to ask?
Search engines and AI assistants
Before anyone reaches you
+693%
AI referrals to US retail over the 2025 holidays.
No structured data, you’re skipped.
OpenAI, product feed spec, 2026
AI referrals over the 2025 holidays were 7.9 times the year beforeTryDescribe your best seller to ChatGPT.
Did it find your product?
Tools, feeds and new systems
Everywhere it’s copied
51%
of sites miss at least one of the five essential filters.
TryFilter a category by colour, then size.
Are your products complete?
Your next customer won’t visit. Their agent will.
It won’t see your photos or read your brand story. It reads your product data, checks it against what it was asked, and comes back with a few picks. If your data is missing, wrong or hard to read, you’re not ranked lower. You’re not there. Whatever you build on AI answers from the same fields.
- Shoots 4K
- Yes
- Weight
- Not stated
- In Sydney by Friday
- Friday
- Returns
- Not stated
- Agent’s call
- Passed
- Shoots 4K
- Yes, 60 fps
- Weight
- 451 g
- In Sydney by Friday
- Thursday
- Returns
- 30 days, free
- Agent’s call
- Picked
- Shoots 4K
- Yes
- Weight
- In a PDF
- In Sydney by Friday
- At checkout
- Returns
- 30 days
- Agent’s call
- Passed
We make everything an agent needs about your products right, and the same in every feed. When it comes looking, you’re the one it can recommend.
See what an agent reads in your storeMade right once. Fixed downstream, it’s fixed again in every system that copies it.
Each fact is made right where the data starts, so you don’t need all of it on day one. Start with the reader costing you most: a rejected feed, a filter that misses half your range. Nothing to install, nothing to migrate.
Five steps. Same order. No surprises.
Every job runs the same way, so you know what happens next and what you’ll have at the end: one product, one story, wherever it’s read.
01 Extract
We read every system your product data lives in.
You get A full read of your product data. Nothing changed.
02 Transform
Names, units and categories aligned. Fields that disagree settled, missing ones filled.
You get One version, the gaps filled and every field in agreement.
03 Validate
Checked against each channel’s own rules.
You get A list of what each channel would reject.
04 Load
Sent to each channel in the shape it requires.
You get Nothing published until you approve it.
05 Operate
Runs on schedule or on demand, and is monitored.
You get It keeps running, and every run is on record.
We work inside your stack. Pick how far.
We come to the systems you already run, make the data right there, and hand it back working. Each one is a fixed fee for a fixed scope, agreed before we start.
Healthcheck
I don’t know where the gaps are.
Under 1 month
We read your systems and the data behind your login, past what the free audit sees, and rank what makes the most right for the least work.
- Every product checked
- What holds and what drifts, written up
- Where to start, agreed
Pilot
Show us it works.
Up to 3 months
One area of your product data, made right inside the systems you already run — scoped from the Healthcheck, and the shape everything after repeats.
- One area, end to end
- Planned, built, tested, handed over
- A measured before and after
Emergency
It’s broken this week.
One problem with a deadline, taken ahead of everything else: a rejected feed, a launch blocked on a mapping error.
- One problem with a deadline
- Front of the queue
- Fixed and deployed ASAP
Run it yourself. Pick your way in.
The same checks and fixes, from your own code. None is open yet: one waitlist for all three.
API
I want it in my own pipeline.
Check and fix product data from your own code.
- Check products against a channel’s rules
- See what would be rejected, and why
- Runs on your own model key
Skill
I work in a coding agent.
The same checks inside the coding agent you already use.
- Built to the open Agent Skills standard
- Reads your catalogue where it lives
- Nothing changes until you approve it
Platform
I want it run for me.
The five steps, hosted and run for you.
- Real-time, scheduled or manual runs
- Monitoring and re-runs
- Every run on record
Beta access
One list for all three.
Leave a work email and you’re on it.
Not sure which solution? Take a free audit of your data.
Send one link, your homepage or any product page. We read your website the way a shopper, a search engine and an AI assistant do, and send back what holds, what drifts, and where it lands. Nothing to install, nothing to grant.
- Fields that disagree
- Attribute completeness
- What search engines and AI assistants are given
And more
FAQ
Who is this for?
E-commerce brands in Australia and New Zealand where at least two of these hold: four or more systems behind the store, three or more sales channels, and a catalogue that turns over too fast for its mappings to stay finished.
Is this software or a service?
A solution. We don’t sell hours, we sell the outcome. Our tooling carries the performance, reliability and scale; the engineer assigned to you builds what is unique about your business into the foundation.
Do we have to replace our PIM, ERP or store platform?
No. It is complementary, like plumbing: your fixtures stay where they are, just the water runs cleaner and softer, and the pipes stop leaking.
What access do you need?
None for the free audit. For the Healthcheck, read access to the systems your product data lives in, and we change nothing while we read. Fixes go in through those same systems, and nothing is published until you approve it.
How is this different from an agency or a PIM?
Tailored to your systems, like an agency’s work. Stable and reliable, like a PIM. Without the hourly billing of one or the migration of the other.
How long until we start?
We start within two weeks. The first batch of improvements lands three to five weeks after that.
What does the free audit read?
Only what your store already shows the public, starting from the one link you send. Nothing behind a login: not your PIM, your ERP or your feeds. Those are what the Healthcheck reads.