--- title: "product seam — Product data made right for e-commerce brands in Australia and New Zealand" description: "We make each product's data right at the source, then make sure every tool and reader gets it in the right shape. For e-commerce brands in Australia and New Zealand, from Sydney." url: "https://productseam.com" updated: 2026-11-10 --- # Right at the source. Right for every reader. What we do product seam is a commerce-centric ETL solution for retailers in Australia and New Zealand. We make each product’s data right, then make sure every tool and reader gets it in the right shape. Foundational principles - Speed - Reliability - Observability Speed The easiest way to lose a loyal customer is to show one price on the collection page, another on the product page, and then tell them it’s out of stock, all because your systems took too long to update. Reliability Ever started a campaign, then spent half the night fixing things as they fell apart? Yeah, us too. Observability You can only trust a stack when you know what happens, where and when. We make sure you see every step of it, from extract to operate. ![A skincare bottle, its swing tag and its carton, printed as a halftone photograph and torn into strips.](https://productseam.com/prints/hero-product.svg) 1. 01 Volume Before: missing After: 200 ml 2. 02 Skin type Before: “n/a” After: Dry, sensitive 3. 03 Category Before: 3 systems disagree After: Face moisturiser product seam / 02 Why we do ## Nothing looks broken. That’s how it costs you. Every field is filled in, and two of them disagree. Nothing raises an error; every tool that reads them passes it on. - ### Shoppers On your site 83% of online shoppers say they’d likely leave a page missing what they want to know. [TechIntelPro, 2026](https://techintelpro.com/pressreleases/shoppers-now-trust-strangers-over-discounts-syndigos-state-of-product-experience-2026-finds-proof-has-overtaken-price-) Try Read your top page as a stranger. Anything left to ask? - ### Search engines and AI assistants Before anyone reaches you +693% AI referrals to US retail over the 2025 holidays. [Adobe, 2026](https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season) No structured data, you’re skipped. [OpenAI, product feed spec, 2026](https://developers.openai.com/commerce/specs/feed) AI referrals over the 2025 holidays were 7.9 times the year before Try Describe your best seller to ChatGPT. Did it find your product? - ### Tools, feeds and new systems Everywhere it’s copied 51% of sites miss at least one of the five essential filters. [Baymard Institute, 2025](https://baymard.com/blog/current-state-product-list-and-filtering) Try Filter a category by colour, then size. Are your products complete? ### Your next customer won’t visit. Their agent will. It won’t see your photos or read your brand story. It reads your product data, checks it against what it was asked, and comes back with a few picks. If your data is missing, wrong or hard to read, you’re not ranked lower. You’re not there. Whatever you build on AI answers from the same fields. Asked “Light travel camera that shoots 4K, under 500 g, at my door in Sydney by Friday.” Store A ![A compact camera, printed as a halftone photograph.](https://productseam.com/prints/camera-compact.svg) - Shoots 4K: Yes - Weight: Not stated - In Sydney by Friday: Friday - Returns: Not stated - Agent’s call: Passed Your store ![A mirrorless camera with its lens, printed as a halftone photograph.](https://productseam.com/prints/camera-mirrorless.svg) - Shoots 4K: Yes, 60 fps - Weight: 451 g - In Sydney by Friday: Thursday - Returns: 30 days, free - Agent’s call: Picked Store C ![A larger camera with a wide lens, printed as a halftone photograph.](https://productseam.com/prints/camera-dslr.svg) - Shoots 4K: Yes - Weight: In a PDF - In Sydney by Friday: At checkout - Returns: 30 days - Agent’s call: Passed We make everything an agent needs about your products right, and the same in every feed. When it comes looking, you’re the one it can recommend. [See what an agent reads in your store](https://productseam.com/#audit) product seam / 03 How we do / Estate ## Made right once. Fixed downstream, it’s fixed again in every system that copies it. Each fact is made right where the data starts, so you don’t need all of it on day one. Start with the reader costing you most: a rejected feed, a filter that misses half your range. Nothing to install, nothing to migrate. Where your product data lives - Shopify - BigCommerce - Adobe Commerce - Salesforce Commerce Cloud - Akeneo - Salsify - Pimcore - NetSuite - Dynamics 365 - Supplier & distributor feeds Where it has to land - Storefront - ChatGPT - Recommendation engine - Amazon - Search engine - eBay - Marketing campaigns - Bricks-and-mortar store - TikTok Shop - Google Merchant Center product seam / 04 How we do / Process ## Five steps. Same order. No surprises. Every job runs the same way, so you know what happens next and what you’ll have at the end: one product, one story, wherever it’s read. ![Five objects in a row: supplier feed sheets, a swing tag, a checklist, a shipping carton and a dial gauge, printed as a halftone photograph.](https://productseam.com/prints/system-objects.svg) 1. ### 01 Extract We read every system your product data lives in. You get A full read of your product data. Nothing changed. 2. ### 02 Transform Names, units and categories aligned. Fields that disagree settled, missing ones filled. You get One version, the gaps filled and every field in agreement. 3. ### 03 Validate Checked against each channel’s own rules. You get A list of what each channel would reject. 4. ### 04 Load Sent to each channel in the shape it requires. You get Nothing published until you approve it. 5. ### 05 Operate Runs on schedule or on demand, and is monitored. You get It keeps running, and every run is on record. product seam / 05 For business ## We work inside your stack. Pick how far. We come to the systems you already run, make the data right there, and hand it back working. Each one is a fixed fee for a fixed scope, agreed before we start. Start here ### Healthcheck I don’t know where the gaps are. ![A ruled sheet under a magnifying glass, printed as a halftone.](https://productseam.com/prints/plan-healthcheck.svg) Under 1 month We read your systems and the data behind your login, past what the free audit sees, and rank what makes the most right for the least work. - Every product checked - What holds and what drifts, written up - Where to start, agreed Start a Healthcheck ### Pilot Show us it works. ![A single spanner, printed as a halftone.](https://productseam.com/prints/plan-pilot.svg) Up to 3 months One area of your product data, made right inside the systems you already run — scoped from the Healthcheck, and the shape everything after repeats. - One area, end to end - Planned, built, tested, handed over - A measured before and after Start a Pilot ### Emergency It’s broken this week. ![A lit warning beacon, printed as a halftone.](https://productseam.com/prints/plan-emergency.svg) One problem with a deadline, taken ahead of everything else: a rejected feed, a launch blocked on a mapping error. - One problem with a deadline - Front of the queue - Fixed and deployed ASAP Start Emergency ## Run it yourself. Pick your way in. The same checks and fixes, from your own code. None is open yet: one waitlist for all three. ### API I want it in my own pipeline. ![A plug on its cable, printed as a halftone.](https://productseam.com/prints/access-api.svg) Beta Check and fix product data from your own code. - Check products against a channel’s rules - See what would be rejected, and why - Runs on your own model key ### Skill I work in a coding agent. ![An instruction sheet with a tab, printed as a halftone.](https://productseam.com/prints/access-skill.svg) Beta The same checks inside the coding agent you already use. - Built to the open Agent Skills standard - Reads your catalogue where it lives - Nothing changes until you approve it ### Platform I want it run for me. ![Three stacked machines with their lights on, printed as a halftone.](https://productseam.com/prints/access-platform.svg) Beta The five steps, hosted and run for you. - Real-time, scheduled or manual runs - Monitoring and re-runs - Every run on record ### Beta access One list for all three. ![A numbered queue ticket, printed as a halftone.](https://productseam.com/prints/access-waitlist.svg) Leave a work email and you’re on it. Work email for the waitlist Email me when beta access is available. Join the waitlist This form needs JavaScript. Write to [hello@productseam.com](mailto:hello@productseam.com) instead. product seam / 06 Before you pick ## Not sure which solution? Take a free audit of your data. Send one link, your homepage or any product page. We read your website the way a shopper, a search engine and an AI assistant do, and send back what holds, what drifts, and where it lands. Nothing to install, nothing to grant. ![A shop's lit sign at night reading OPEN, with the E unlit and flickering, printed as a halftone.](https://productseam.com/prints/audit-sign.svg) - Fields that disagree - Attribute completeness - What search engines and AI assistants are given And more Homepage or any product page Work email for the audit report Audit the store This form needs JavaScript. Write to [hello@productseam.com](mailto:hello@productseam.com) instead. ## FAQ ### Who is this for? E-commerce brands in Australia and New Zealand where at least two of these hold: four or more systems behind the store, three or more sales channels, and a catalogue that turns over too fast for its mappings to stay finished. ### Is this software or a service? A solution. We don’t sell hours, we sell the outcome. Our tooling carries the performance, reliability and scale; the engineer assigned to you builds what is unique about your business into the foundation. ### Do we have to replace our PIM, ERP or store platform? No. It is complementary, like plumbing: your fixtures stay where they are, just the water runs cleaner and softer, and the pipes stop leaking. ### What access do you need? None for the free audit. For the Healthcheck, read access to the systems your product data lives in, and we change nothing while we read. Fixes go in through those same systems, and nothing is published until you approve it. ### How is this different from an agency or a PIM? Tailored to your systems, like an agency’s work. Stable and reliable, like a PIM. Without the hourly billing of one or the migration of the other. ### How long until we start? We start within two weeks. The first batch of improvements lands three to five weeks after that. ### What does the free audit read? Only what your store already shows the public, starting from the one link you send. Nothing behind a login: not your PIM, your ERP or your feeds. Those are what the Healthcheck reads. product seam [hello@productseam.com](mailto:hello@productseam.com) © 2026 product seam Updated 10 November 2026 Sydney, Australia ABN 14 274 526 265 [LinkedIn](https://www.linkedin.com/in/vchirkov/) [Privacy](https://productseam.com/privacy)